What We Do

Pavement is an award-winning San Francisco Bay Area-based creative studio led by Michael Hester. With a specialization in packaging and brand identities, we offer solutions tailored to each of our clients’ specific needs, no matter how big or small the request. Our process is refreshingly uncomplicated: We listen, collaborate and create compelling work. We think big picture yet focus on every detail. Our goal remains simple: to create lasting creative solutions that drive results for our clients.

CAPABILITIES

Packaging Design
Branding                                                                                                                                                                                                             Logo/Identity Design
Art Direction
Brand Strategy & Positioning
Naming
Copywriting
Marketing Collateral
Point-of-Sale Materials
Structure Design
Website Design & Development

Client Experience

Our client experience is vast and varied. We’ve collaborated with start-ups and established brands, both local and global. Our clients are viewed as partners. We believe that the best work is created through strong collaboration and communication. We don’t just execute projects, we build lasting and tested relationships.

NOTABLE CLIENTS
Banana Republic
Brack Mountain Wine Co.
Double Eight Dairy
Droga Chocolates
Dwell Magazine
Fetzer Vineyards
Gap Inc.
Long Meadow Ranch
Merisant Co.
Motorola
Pascal Pictures
Pottery Barn
Peet’s Coffee & Tea
Stila Cosmetics
Target
The Wall Street Journal
Williams-Sonoma
Zwilling J.A. Henckels

Studio Leadership

Michael Hester, Principal & Creative Director

With over two decades of experience in design and creative, Michael brings a wealth of experience to Pavement; his background includes packaging, branding, art direction, creative advertising and editorial design. Michael began his career with The Wall Street Journal in San Francisco during the late-’90s dot-com boom. Since then, he has lived and worked in New York City, Los Angeles, and San Francisco with such notable clients as Dwell Magazine, E & J Gallo, Stila Cosmetics, Juicy Couture, Motorola, Sony Vaio, The Gap, and Banana Republic. Most recently he was the director of all packaging efforts for Williams-Sonoma, where his work received numerous accolades from Communication Arts, The Dieline, as well as other publications for his work.

Notable Awards & Press

2017
  • Communication Arts Design Annual 2017, Excellence in Packaging: Cooper's Classic Whiskey
  • Communication Arts Exhibit: Cooper's Classic Whiskey
  • Lurzer’s Archive, 200 Best Packaging Design Worldwide: Pavimento Tequila
  • Lurzer’s Archive, 200 Best Packaging Design Worldwide: Cooper's Classic Whiskey
  • Type Director’s Club, Excellence in Typography 2017: Cooper’s Classic Whiskey
  • Graphis Design Annual 2018, Gold: Cooper’s Classic Whiskey
  • Graphis Design Annual 2018, Silver: Peet's Cold Brew Coffee
  • Graphis Design Annual 2018, Silver: Long Meadow Ranch Olive Oils
  • Graphis Design Annual 2018, Merit: Bloom Farms Hand Rolls
  • The Dieline: How Pavement Created A True Original for Henry's Original
  • The Dieline: 16 Whiskey Designs We Love, Cooper’s Classic Whiskey
  • The Dieline: 10 Best Cannabis Package Designs, Bloom Farms Highlighter & Bloom Farms Hand Rolls
  • The Dieline: 20 Nature-Inspired Packaging Designs, Bloom Farms Hand Rolls
  • The Dieline: Behind the Design for Bloom Farms Hand Rolls
  • The Dieline: Crafting the Ideal Package for Selling Spirits, Cooper's Classic Whiskey
  • The Dieline: Cooper's Classic Whiskey
  • The Dieline: Bloom Farms Hand Rolls
2016
  • Communication Arts Design Annual 2016, Excellence in Packaging: Highlighter by Bloom Farms
  • Communication Arts Typography Annual 2016, Excellence in Packaging: Williams-Sonoma Coffee Blends
  • Graphis Design Annual 2017, Silver: Highlighter by Bloom Farms
  • Graphis Design Annual 2017, Merit: Once Wines
  • Graphis Design Annual 2017, Merit: Beckon Fetzer Vineyards
  • The Dieline Awards 2016, Outstanding Achievement in Packaging: Highlighter by Bloom Farms
  • The Dieline: Package Design in the Cannabis Industry
  • The Dieline: 5 Questions with Pavement: Peet's Cold Brew Coffee
  • The Dieline: Peet's Cold Brew Coffee
  • The Dieline: Spitball Whiskey
2015
  • Communication Arts Design Annual 2015, Excellence in Packaging: Pavimento Tequila
  • Communication Arts Exhibit: Williams-Sonoma Coffee Blends
  • Graphis Design Annual 2016, Gold: Pavimento Tequila
  • Novum World of Graphic Design: Feature Article, October 2015
  • Lovely Package: Williams-Sonoma Coffee Blends
  • The Dieline: Pavement Studio Spotlight
  • The Dieline: Highlighter by Bloom Farms
  • The Dieline: Pavimento Tequila
2014
  • Communication Arts Typography Annual 2014, Excellence in Packaging: Williams-Sonoma Olives
  • Communication Arts Exhibit: Diablo’s Shadow
  • Rockport Publishers, Best Practices for Graphic Designers, Packaging: Feature on Williams-Sonoma
  • Package Design Magazine, Snapshot Feature: Aftelier Chef’s Essences
  • The Dieline: Diablo’s Shadow
  • The Dieline: Droga Confections
  • The Dieline: Double 8 Dairy
  • Lovely Package, Feature Article: Double 8 Dairy
2013
  • Communication Arts Design Annual 2013, Excellence in Packaging: Williams-Sonoma Cocktail Mixers
  • Communication Arts Design Annual 2013, Excellence in Packaging: Williams-Sonoma Peanut Noodle Sauce
  • Communication Arts, Feature Article: The Exquisite Packaging of Williams-Sonoma
  • Communication Arts Exhibit: Williams-Sonoma Artisanal Pastas