Quirky, fun and highly artistic, Illustoria radically redefines what a child’s magazine should be. Pavement felt that the company’s brand identity needed to be as sophisticated and innovative as their product – something that would speak equally to a media-savvy child of the 21st century as well as to the adults in their lives. Their logo and font design employs a playful construction of mixed graphic elements, built one upon the other. It also subtly captures the delicate striations of a fingerprint – that unique, first signature of every child. The colors are pure and simple, specifically to invite children to invent their own color palettes.

Project Scope
Identity Design
Typography Design
Collateral Design