Williams-Sonoma
BBQ Sauces

Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally based barbecue food products. When Williams-Sonoma decided to refresh their line of barbecue sauces, they wanted each package to tie in to each sauce’s specific regional origin in an unpretentious and approachable manner. The solution features colorful typography and playful illustrations that highlight the specific flavor profiles.