When Williams-Sonoma decided to redesign their frosting labels to complement their cupcake mix packaging, we envisioned a custom-designed type face that was whimsical and light, graphics that speak simply to the nature of the product and the ease of use, and finally, to impart a definite sense of fun. Our colors work well with the cake mix packaging, and not incidentally, echo the colors of birthday parties everywhere.

Project Scope
Packaging Design
Typography Design