Williams-Sonoma’s classic Margarita Mixers are well known for their authentic flavor, which results from handcrafting them in small batches. The goal was simply to refresh the packaging in a way that their loyal following would recognize, while sparking interest in new customers. We used colors and images that speak directly to the fresh flavor, and employed an exclusively designed hand-drawn type to mimic vintage “south of the border” posters. The result? These mixes were one of their best selling products after the relaunch.
Project ScopePackaging Design