What We Do

Since 2014, Pavement has helped brands figure out who they are, say it clearly, and look good doing it. We build brand systems and packaging for consumer brands that live on shelves—the kind of work where strategy and art actually talk to each other. We're in it with you from day one, creating brands designed to endure—and honestly, nice to look at.

Brand Strategy

Brand Identity Systems

Packaging Design

Structure Design

Illustration

Photography

Naming

Print Collateral

Production Management

Website Design

Our Approach

We're small by design—which is the polite way of saying we're allergic to what makes big agencies big: the account directors who exist to schedule meetings, the status decks from people you'll never meet. What's left are senior people doing the actual work, in direct contact with you. It turns out that's the best way to make work that lands with force and doesn't get diluted along the way.

Strategy comes first; craft brings it to life. Every brand system, every piece of packaging is built on a clear point of view—designed to stand out on the shelf, scale with the business, and still look right in five years. We don't have a house style. We make work that looks like your brand, not ours.

Our Clients, Past & Present

We've worked with scrappy start-ups and brands you've definitely heard of, and the size of the logo on the brief doesn't change how we work. Every engagement is a real partnership, which mostly means honest conversations and a shared interest in getting it right. We're not here to execute a brief and move on—we're here to build relationships that lasts.

Our Process

Our process isn't complicated, mostly because complicated processes are usually just a way to hide the fact that nobody's sure what they're doing. We listen, we talk it through, we build it. Along the way we keep you in the loop without drowning you in decks. The goal is work that turns heads and actually moves the needle—delivered in a way that doesn't make you want to lie down.

1

IMMERSE

First, we get to know each other—your brand, your product, and what you're actually trying to do. From there, we dig into the brief and study the competitive landscape, looking for the insights and opportunities that will shape the creative direction for everything that follows.

2

CREATE

Next, the fun part. With the strategy locked and a clear direction in hand, we start designing—developing distinct creative routes that give your brand and product a real reason to stand out. You'll always see a range of options, not a single take with repetitive iterations.

3

PRODUCE

Finally, we refine the direction you've chosen, shaping it based on your feedback until every detail feels right. From there, we prepare the final files and guide the work through to launch, making sure nothing gets lost along the way. Then it's time to introduce your brand to the world.

Awards & Press

Pavement is one of the most awarded branding and packaging design studios of the last decade and continues to be recognized annually with awards from notable publications like Communication Arts, Graphis, and Dieline.

Let's Work Together

If you’d like to talk about a project, we would love to hear from you. We’re always looking for the next opportunity to collaborate with great clients.

50 Francisco Street, Suite 300 
San Francisco, CA 94133
(917) 558-3985
info@pavementsf.com

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