A Calling Is Realized:

Beckon Wines


December 12, 2016

Pavement recently partnered Fetzer Vineyards to create Beckon from Santa Maria Valley, California. We created the brand concept, name and label design for this amazing Pinot Noir from the famed Bien Nacido Vineyards. The name “Beckon” pays homage to the Spanish settlers of the Santa Maria region who introduced wine grape cultivation to California. With an old world feel, the label’s gold foil illustration depicts the native flora of California’s first wine region.



Pavement Honored in

Communication Arts 2016 Typography Annual


December 5, 2016

We are once again extremely humbled and honored to be included in this year’s Communication Arts Typography Annual for our Williams-Sonoma Coffee Blends! This year our distinguished panel of jurors selected 139 winning projects from 1,741 entries. The selected projects are currently reproduced in the January/February 2016 issue of Communication Arts. More than 34,000 copies of the issue will be distributed worldwide! Be sure to get your copy today.