Pavement Honored in Communication Arts Design Annual for Cooper’s Classic Whiskey
September 21, 2017
We're pleased to announce that the brand and packaging design we created for Cooper's Classic Whiskey by Cooperstown Distillery has been selected as a winner of the prestigious Communication Arts Design Annual 58 for Excellence in Packaging Design. Of the 3,877 entries submitted to the 58th annual design competition, only 151 were selected by a jury of respected creative professionals, making it the most exclusive major design competition in the world.
As always, we're extremely honored to be included among some of the finest designers, studios and agencies in the world. This win marks the 7th time Pavement's Creative Director, Michael Hester, has won this award from Communication Arts in the past 5 years. As a firm, it represents Pavement's 4th total win. Many thanks go out to the judges of this year's competition, we cannot thank you enough!
Peet’s Cold Brew Coffee
Paying Homage to an Iconic Brand
December 12, 2016
Peet’s Coffee & Tea, one of the originators of America’s handcrafted coffee movement of the 1960s, tapped Pavement to create the brand and packaging for its new line of ready-to-drink cold brew coffee. With the launch coinciding with Peet’s 50th anniversary celebration, the design had to pay homage to their long brand heritage of craftsmanship and innovation. The challenge for Pavement was to instantly inspire consumer recognition of Peet’s long-standing brand aesthetic while attracting new millennial customers. Utilizing a hand-drawn logo, confident colors, and an overall package design that reflects the simplicity, sophistication and passion behind the iconic name, Pavement helped Peet’s announce to new consumers and hardcore “Peetniks” alike that this seminal coffee company has redefined coffee drinking yet again.