Premium American Vodka
The founder of Chervona came to this country in pursuit of the American Dream bearing a Ukrainian family recipe for a distinct spirit of purity and character. The result of this journey is Chervona - a premium vodka reborn in America. To tell this story, the brand bears a modern logotype and brand mark that reference symbols and typography from Ukrainian folklore. This is then complimented by a bespoke bottle design, lending a distinct character to the overall package.
Project ScopeBrand Strategy & Positioning