Led by alternative medicine pioneer Beth McDougall, M.D., the Clear Center of Health provides cutting-edge treatments to its patients, offering the best of western medicine in conjunction with naturopathic therapies. As a complement to their services, Dr. McDougall developed Clear Vitality, a nootropic product formulated with Himalayan and marine nutrients to help improve cognitive function, concentration and energy. Our branding solution captures this ethos by creating a clean but natural look highlighted by gold foil amplitude lines and a blind embossed woodgrain base. The finished package design feels stylish and upscale, appealing to their affluent clientele seeking a functional yet luxurious naturopathic product.
Strategy & Positioning