Droga’s founder grew up on her mother’s homemade rocky road candy, a treat made special by replacing the then standard use of walnuts with salted peanuts. Inspired by her mother’s ingenuity, Droga creates new, irresistible confections by marrying nostalgic flavors with modern twists. In turn, vivid colors and bold typographic elements inspired by fashion advertising, combined with vintage-styled illustrations, deliver an eye-catching package that personifies the brand’s innovative recipes and is well-suited for high-end retailers.

Project Scope
Identity Design
Packaging Design