Kiva Confections
Good Luck Club

Conceived for Kiva Confections as their value offering, the Good Luck Club delivers an unrestrained edible experience targeted towards a Gen-Z cannabis connoisseur audience. The brand was conceived from the ground up, including brand positioning, brand naming, product flavor strategy and a distinct brand identity featuring rebellious illustrated typography. As the brand manifesto states, the Good Luck Club gummy isn't just the invitation to membership, it's also the initiation process. Its members are encouraged to embrace the weird, enjoy the ride and satisfy their hunger for an unexpected experience.

Project Scope
Brand Positioning
Identity Design
Packaging Design