Founded by Christopher and Martina Kostow, Loveski is a “Jew-ish” deli with non-traditional sensibilities located in Napa Valley, California. Christopher Kostow rose to fame as chef of The Restaurant at Meadowood and is the third youngest chef to ever receive three Michelin stars. This new delicatessen concept by the chef and his wife features handmade sourdough bagels, house-made pickles, vegetables from their farm, and cured and smoked meats. With elements of Martina’s Thai upbringing, and the sensibilities of Christopher's acclaimed cooking techniques, the result is iconoclastic and artisanal, while remaining grounded in the traditions of Jewish delicatessens. To match this avant-garde spirit, an irreverent brand identity system was conceptualized around whimsical illustrations of humanized menu items. The restaurant brims with freshness, while the identity as a whole feels inclusive, humble and youthful, qualities sometimes lacking in the more traditional establishments of Napa Valley.
Project ScopeBrand Identity System