Peerless Coffee & Tea

Family strong and Oakland proud since 1924, Peerless Coffee & Tea is one of the original coffee & tea purveyors in the San Francisco Bay Area and the oldest specialty bean shop in the western United States. As part of their 95th anniversary and the continued update of their brand identity, the Peerless website was re-imagined and updated to reflect their commitment to innovation and brand evolution. Clean, modern and sensible website design elements were created as part of an overall strategy that positions the brand as proud of their long legacy, but competitive with their younger industry peers within the '3rd Wave' coffee movement. (Credits: Christina Schmidhofer Photography)

Project Scope
Website Design
Website Strategy
Art Direction