Coffee Blends

We designed this simple, sophisticated label to help customers instantly connect Williams-Sonoma’s culinary expertise with the quality and complex flavors to be found in their new gourmet blends of coffee. Following the inspiration of gourmet tasting notes, we created a typestyle, color palette and design that distinguishes each blend, while making each appear easily accessible for any occasion and method of brewing.

Project Scope
Packaging Design
Typography Design