Williams-Sonoma
Artisanal Pastas
As part of the Williams-Sonoma Pantry Essentials line, these artisanal pastas needed a look that was timeless and clean, yet sophisticated enough to communicate Williams-Sonoma’s core brand virtues. Each product has its own personality, yet, as a collective, hold together under a common aesthetic. These pastas are specifically intended to be a modern interpretation of classic Italian pasta packaging. Bold colors, strong lines and clean typographic elements give the packaging a confident and lasting feel.
Project Scope
Packaging DesignStructural Design
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