Peanut Noodle Sauce

Williams-Sonoma’s peanut noodle sauce has become one the store’s best-selling core condiments. However, it was losing its identity among a sea of new products, and in need of a fresh look. The final design broke the mold of the typical Williams-Sonoma product. With a tongue-in-cheek execution, the illustration for the label is intended to be a playful interpretation of classic Asian woodcut illustrations.

Project Scope
Packaging Design