Mureta

& Company

PROJECT SCOPE

Brand Identity System

Identity Design

Packaging Design

Collateral Design

Illustration

CREDITS

Interiors, Noz Design

Photography, Christopher Stark

Illustration, Ella Ginn

Mureta & Co. is a purveyor of exquisite antique and estate jewelry, nestled on San Francisco's prestigious Fillmore Street. The brand's aesthetic draws inspiration from the neighborhood's Victorian architecture and the owner's passion for Art Nouveau design and jewelry, resulting in a sense of opulence and luxury. A stylized pineapple illustration adorns the shop's door and serves as the illustrative centerpiece of the brand's identity. This motif, combined with a sophisticated interplay of color and texture, creates a visual language that resonates with the store's discerning clientele.

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San Francisco, CA 94133
(917) 558-3985
info@pavementsf.com

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