CREDITS

Illustration, Raphael Montoliu

Wilder was created to bring the world’s finest wild-caught seafood to discerning chefs, retailers and culinary enthusiasts. For the new Mark Foods brand, we developed a premium identity and packaging system that balances the raw power of the ocean with the refinement of fine dining. Bold typography, dramatic marine imagery and a restrained, icy palette establish a confident, contemporary presence while emphasizing provenance, purity and exceptional quality. The flexible system accommodates an expanding collection of species and formats, from Chilean seabass and Spanish octopus to Atlantic cod and blue swimming crab. The result positions frozen seafood not as a compromise, but as a fresher, more traceable expression of the catch.

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