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World Brand Design

World Brand Design

Pavement ranked on the Best Global Agency Rankings by World Brand Design

January 2, 2020

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Identity and packaging design for @properherbco Identity and packaging design for @properherbco
Introducing our identity and packaging work for @p Introducing our identity and packaging work for @properherbco . Hailing from, you guessed it, Santa Cruz, this brand captures the sense of place and heritage that Proper Herb calls home. A special shout out to @studioonfire for bringing this brand to life with care and artistry.
Introducing our branding and packaging for Proper Introducing our branding and packaging for Proper Herb Company! As one of the few licensed Cannabis cultivator located within the city limits of Santa Cruz–one of the original hubs of both counter culture and cannabis–it was imperative to capture that sense of place and heritage with the branding. A tarot card-inspired logo was created featuring the sun and ocean to represent the connection of the cannabis plant to the elements. The resulting tone positions the brand as youthful, bohemian and uniquely connected to the persona of Santa Cruz proper.
The full can and bottle lineup for @brooklynciderh The full can and bottle lineup for @brooklynciderhouse . If you live in New York, be on the lookout for these to hit shelves soon! Illustrations by @keyatama
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