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World Brand Design

World Brand Design

Pavement ranked on the Best Global Agency Rankings by World Brand Design

January 2, 2020

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We’re pleased to share that our work for Fantom We’re pleased to share that our work for Fantom Flower was included in this years @communicationarts design annual! Thank you to the judges and editors for this honor!
So fun seeing our packaging design and collaborati So fun seeing our packaging design and collaboration with @bud_snow on the shelves at @aintnormalcafe ! If you’re in Oakland’s Rockridge neighborhood, stop by and support this vibrant local small business, you won’t be disappointed!
Our latest branding and packaging creation for Flo Our latest branding and packaging creation for Floyd & Freds Key Lime Habanero Sauce! Unlike other hot sauces, this sauce relies on the simplicity of the two namesake ingredients. To visualize this uncomplicated flavor combination, a straightforward neon color contrasted with black allows this brand to really pop on shelf! #packagingdesign #hotsauce #keylime @floydandfred
It's "Lime Time"! Introducing our rebrand and pack It's "Lime Time"! Introducing our rebrand and packaging design for @floydandfred's key lime habanero sauce! Unlike other hot sauces that get their zest from vinegar, Floyd & Freds uses just a simple combination of key lime juice and habanero peppers that bring the taste of the Caribbean to your table. Created by a father and son duo, Floyd & Fred's is a unique hot sauce combining tropical key lime juice with just the right zing from zesty habanero peppers. Unlike the standard vinegar-based hot sauces that mask the flavors of your foods, Floyd & Fred's has a crisp citrus brightness and surprisingly understated pepper zip that brings out the best of the foods you already love. To visualize this flavor combination nirvana, a neon color palette stands stage front on the package, signaling to the customer the distinctive taste combination they are about to experience. The brand identity itself shuns stereotypical hot sauce conventions by avoiding cheesy illustrations and characters, and instead leans into a type-driven solution that allows the brand to stand out on shelf. #packagingoftheworld #thedieline #dieline #hotsauce #keylime #packagingdesign
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