Fetzer Vineyards

In the heart of Kentucky's historic bourbon region lies the tiny town of Barterville, which became infamous for its bootlegging practices during the Prohibition era. This wine pays homage to that renegade spirit by aging California Zinfandel in bourbon barrels, delivering spicy notes of vanilla & black cherries. The label execution features letterpressed typography and illustration, completed with a white gold-foiled seal for an overall sense of authenticity and sophistication.

Project Scope
Brand Concept & Positioning
Identity Design
Packaging Design