Floro is a new cannabis brand created to represent the “gold standard” of ultra-premium cannabis in California. Targeted towards cannabis connoisseurs, the brand brings the best cannabis products to the recreational market in California. The name Floro combines the words flora to symbolize the cannabis plant and oro to represent the gold standard. With intricate and whimsical gold and black foil stamping details, this package is a sensory experience to behold from purchase through consumption. The overall presentation and brand tone signal to the customer that Floro represents quality, luxury and attention to detail. This brand exudes confidence on shelf amongst a very crowded recreational cannabis marketplace here in the Golden State.

Project Scope
Identity Design
Packaging Design
Structure Design