CREDITS

Typography, Michael Hester

Happenstance is a premium bourbon whiskey that celebrates life's serendipitous moments. Crafted in Nashville, it honors the tradition of American bourbons while adding an unexpected modern twist. As a female-founded company, we deliberately avoided the masculine tropes often found in American whiskey branding. Instead, we created an edgy, sleek look with a bold label shape, foil adornments, and a modern "cowgirl noir" aesthetic. Vintage-style lettering complements these elements, communicating a product rooted in tradition yet positioned as a modern and fresh take on high-end whiskey.

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