Mureta
& Company
PROJECT SCOPE
Brand Identity System
Identity Design
Packaging Design
Collateral Design
Illustration
CREDITS
Interiors, Noz Design
Photography, Christopher Stark
Illustration, Ella Ginn
Mureta & Co. is a purveyor of exquisite antique and estate jewelry, nestled on San Francisco's prestigious Fillmore Street. The brand's aesthetic draws inspiration from the neighborhood's Victorian architecture and the owner's passion for Art Nouveau design and jewelry, resulting in a sense of opulence and luxury. A stylized pineapple illustration adorns the shop's door and serves as the illustrative centerpiece of the brand's identity. This motif, combined with a sophisticated interplay of color and texture, creates a visual language that resonates with the store's discerning clientele.












50 Francisco Street, Suite 300
San Francisco, CA 94133
(917) 558-3985
info@pavementsf.com
Copyright © 2026 Pavement Design, LLC