CREDITS

Illustration, Thiago Dias

Sierra Sungrown is a grassroots cannabis cooperative founded by farmers located in the historic Gold Country of the Sierra Nevada foothills in California. Sierra Sungrown strives to bring the highest-quality products to market, while ensuring the strength of community, value for the consumer, and the well-being of the land from which the cannabis is produced.

To capture this ethos and sense of place, a bold and colorful identity was created that communicates authenticity and earthiness, yet displays just enough polish to elude to the premium quality of the product. A gusseted box holding a clear pouch was added as a more unique alternative to the typical off-the-shelf pouch options available within the cannabis industry. The finished package stands out on shelf with distinction and unapologetic confidence.

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