CREDITS

Illustration, Raphael Montoliu

Illustration, Thiago Dias

Terranova Coffee Co. has been family-owned and operated in America’s farm-to-fork capital, Sacramento, California since 2010. Their coffee is 100% certified organic, always ethically sourced, and roasted fresh each week in their legendary 80-year-old roaster.

To visualize this commitment to organic coffees and time-honored craftsmanship, a brand identity was reimagined that captures a modern organic ethos. Earthy, unpretentious and artistic, the brand identity is centered around an illustration featuring a stylized coffee plant growing from a mug. This playful symbol serves as a reminder of Terranova's dedication to organic practices and lends a timeless energy to the brand.

50 Francisco Street, Suite 300
San Francisco, CA 94133
(917) 558-3985
info@pavementsf.com