Williams

Sonoma BBQ

Sauces

PROJECT SCOPE

Identity Design

Packaging Design

CREDITS

Typography, Michael Hester

Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally based barbecue food products. When Williams-Sonoma decided to refresh their line of barbecue sauces, they wanted each package to tie in to each sauce’s specific flavor profile in an unpretentious and approachable manner. The solution features colorful typography and playful illustrations.

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