Bolognese Sauce

As part of the Williams-Sonoma Classic Pasta Sauce Collection, this Bolognese sauce concept would be introduced as a seasonal flavor to this well-performing perennial product line. Over the years, Williams-Sonoma’s customers have learned to trust these sauces for their hearty flavors and easy heat-and-serve preparation. With the introduction of Williams-Sonoma’s Artisan Pasta Sauce Collection, the Bolognese sauce was meant to be a stylistic pairing to that product. The conceptual result is a package with a straightforward approach, drawing inspiration from classic Italian typography and graphic elements.

Project Scope
Packaging Design