Othello
Wine Company
How to reinvigorate the appeal of an established winery, while introducing a new vintage? Our solution – create a label that would reflect this winery’s Shakespearian inspiration, but with a bit of a twist – helped to differentiate it from previous vintages. The design of the Othello Bordeaux Wine label harkens back to the beautiful, classic calligraphy of centuries-old manuscripts, but uses a uniquely bold, embellished, drop “O” to both provide a clue to it’s origins and quality of wine, while sparking interest as a new product in the market.
Project Scope
Identity DesignPackaging Design
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![](https://pavementsf.com/wp-content/uploads/2016/12/Pavement_Othello1.jpg)