Holiday Confections

For Williams-Sonoma, and their customers, the arrival of the holidays means the return of their signature holiday confections. Packaged in highly desirable vintage-inspired tins, the Williams-Sonoma confections are often listed as top sellers at year’s end. The collectible tins have been newly designed to fit right into this nostalgic look. The redesign of the exclusive Whammies confection was inspired by the typography and colors from vintage mid-century candy tins. The intent is to make this line feel special, collectible and giftable.

Project Scope
Identity Design
Packaging Design