Williams
Sonoma
Holiday Tins
PROJECT SCOPE
Packaging Design
Typography Design
CREDITS
Illustration, John Worthen
Williams Sonoma’s holiday season is marked by the return of its signature confections—an eagerly anticipated tradition for both the brand and its customers. Housed in highly sought-after, vintage-inspired tins, these seasonal favorites consistently rank among the year’s top sellers.
For 2022, the collectible tins were inspired by mid-century candy tins, drawing on nostalgic typography and color palettes from classic confectionery packaging. The result is a design that feels timeless, giftable, and distinctly special—objects to be kept, displayed, and returned to year after year.






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