CREDITS

Illustration, Michael Hester

For Williams Sonoma, we designed a Paella Mix pouch that balances the romance of old-world Spain with a distinctly modern sensibility. Inspired by traditional Spanish markets and heritage packaging, the design draws on warm, sunbaked tones, expressive typography, and subtle ornamental details that evoke authenticity and place. This richness is refined through a clean, contemporary layout and thoughtful restraint, allowing the product to feel both rooted and elevated. The result is a package that honors the cultural origins of paella while sitting effortlessly within Williams Sonoma’s premium, modern pantry.

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