Fetzer Vineyards

To beckon means, literally, to summon. Beckon represents the passionate calling felt centuries ago by the earliest Spanish missionaries of California who introduced wine grape cultivation to the Santa Maria AVA – the source of this Pinot Noir. This clear, rich and brilliantly complex wine is the result of efforts by subsequent generations of winegrowers in the region, who strived with each harvest, to perfect this delicate varietal. The label itself speaks to the alluring beauty of that appellation, with gold-foiled illustrations depicting the native flora and fauna unique to that region. The bottle’s vintage feel honors California’s early winegrowers who first heard, and answered, the call to create the some of the country’s finest Pinot Noir.

Project Scope
Brand Concept
Packaging Design